Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts

Friday, March 27, 2009

Delinquent, Again!

Friday Night, 11:12 p.m.

Well, I did it again. Two weeks in a row, neglecting to post my Thursday Night Picks timely. But I'm back, albeit late....

Shop update--71 sales!

And more shop talk: I had an order come in this past week for 11 wet bags and some fabric. Yes, 11 bags from a single order! I'd like to share a photo of the bags packaged up and ready to ship (with my personalized stamp, of course!):


Moving on. Since I'll be starting to list my jewelry soon (hopefully...I need to learn how to navigate the manual settings on my camera) I have been thinking about what kind of image I want to project in my shop. In my baby business, my logo and lettering were in soothing sage green and grey. Appropriate, I think, for the baby biz. For my jewelry, I wanted to do something different.

So--I decided on orange. Orange, you ask? OK, then, let's call it tangerine. Tangerine and espresso. I realize that in the order of things, this is probably not the most pressing issue facing me as I try to brand my shop. But...no one ever called me a business genius.

Off to the craft store I go. I find the perfect color cardstock in 12"x12" sheets and buy 5 sheets. Then, I get a stamp pad in chocolate brown. At home, I cut cards the size of business cards (2" x 3 1/2") to use as calling cards, thank you cards, and...business cards, of course! One sheet yielded me 15 business sized cards! Then, I hand-stamped the cards with my customized stamp.

Which brings me to my (now delinquent) "Thursday Night Pick"--my one scrapbooking tool that I cannot do without, the tool that I probably get the most use out of.....

My Marvy Uchida "Corner Punch"! This little punch costs about $7 but can give your projects, cards, etc. a beautiful finish. I love how the rounded edges look so....polished.

Here is a photo of my beloved Marvy Corner Punch:


And, here is a photo of my cards, complete with rounded edges, ready for business!


No, the stamping is not perfect. And the cards are not exactly uniform and the same size. But, hey, this is all about being handmade, right?

I'm sure hoping I get some orders for my jewelry. My second "pick" for the week are plain Kraft boxes that I found on ETSY. This listing was just what I was looking for, a lot
in a relatively small quantity (25). I couldn't find them locally at all, and other places online, although cheaper by the piece, required a minimum order of 100 pieces. That would be way bullish of me, to order 100, wouldn't it??? I plan on packaging my jewelry orders in these boxes, after I customize them with my shop name.

Here is a photo of the boxes that I ordered from "notablenotions":


Next on my agenda: finding unique (and hopefully economical!) ways to display my jewelry for my ETSY listings. Thanks for visiting and check back in for more updates!

Monday, March 23, 2009

Sticker Mania!

Monday night, 9:33 p.m.

Surprisingly, I am finding some quiet time on a Monday night (it's usually so hectic!) to blog. It's been on my mind because I was supposed to post my "Thursday Night Picks" this past Friday, and well, never got around to it.

Just an update about my ETSY store sales....in my last post, I had 45 sales. Four days later, I now have 62 sales!!! As promised, I am having a celebratory sale....see my shop for details!

Another update...I received my custom stamp from a fellow Etsian from Hawaii, "foryoo". I'm going to use some leftover 2" round labels as seals for my packaging, stamped with my shop name. The stamp came packaged beautifully, in protective bubble wrap. After anxiously opening my package, here is what awaited me:


And, here is a photo of the stamped labels. I stamped them in lime green and in black. I think I prefer the contrast of the black better....


I've used them on a few orders that came in over the weekend, and I think it adds so much to the look and presentation!

So, continuing on with the paper theme, I've decided that my "Thursday Night Picks" from last week are for paper goods (and paper-related goods) that I'm going to use for my shop.

Confession: I am a Wal-Mart regular. There is always something to buy at Wal-Mart, whether it be necessity or...not so necessary. While browsing around the Internet, I'd seen many shops selling pretty stickers and I thought--(like crafters do), hey, I can do that myself! So, down the scrapbooking aisle at Wal-Mart I go. And, I find the Xyron 1.5" create-a-sticker (TM) doodad for $9.08. What a bargain for the hundreds of stickers I'll be making!

So, the Xyron is one of my picks--I've pictured it with some pretty scrapbooking paper from s.e.i. that I had lying around.

For those of you who don't know, here's how it works:

1. Put any cutout (1.5" maximum size) into the opening at the top of the "X".
2. Pull the tape at the bottom.
3. When you see your cutout, tear the tape.
4. Rub the film around the edges of your cutout. Peel the film off, and you've got your sticker!

It's super easy...literally, a 5-year old can do it--my son did!

And then, of course, you can't make your stickers without pretty paper. I found some beautiful Amy Butler paper from "paperpeddler" on Etsy (of course!). I've used Amy Butler fabrics in my baby line and have kept every single scrap piece of fabric. I cannot bring myself to part with even the teeniest piece of her fabrics....I always think that I can make something beautiful with it (when I have the time, of course!).

Here is a photo of the paper that I purchased on Etsy--also a "Thursday Night pick":


When I receive the paper, I'll be going sticker happy!

Thanks for tuning in. I'll be back in a few days--good night!